Bad Grammar can Negatively Affect Your Business

“I sell stuff, not grammar.” It’s easy for many business owners to say this; playing down the importance of good grammar in business.

First impressions affect the outcomes of a variety of interpersonal encounters. In sales encounters, a prospective customer’s first impression of a salesperson affects how the prospect views both the seller’s business and his or her products. When first encounters occur through written material, bad grammar can hurt your business in many ways. Here are just five of them:

1. Lower your credibility

Using poor grammar in your presentation, discussion, papers, proposals, emails, and online content, etc., would generally lower your credibility – as perceived by the reader or listener. Poor grammar invites the reader to flag your email as spam on the first sentence. That’s because spammers, in general, are notoriously ungrammatical.

Ungrammatical content discredits you at first sight. It sends a message of sloppiness, and consequentially, a red flag to your competence and professionalism.

You want to be perceived as credible and influential? Then keep your grammatical errors at bay, or at least to the barest minimum.

2. Scare prospects away

Would you do business with someone who can’t even express himself correctly, or someone too lazy to tidy up her writing? I bet you wouldn’t.

When bad grammar lowers your credibility, prospects begin to doubt you and your ability, and then they’re too scared to do business with you. Alas, you lose them to the competition.

Proof: Research conducted by Global Lingo ( found that 59% of Britons would not use a company with poor grammar on its website.

3. Mislead prospects

Needless to say, you can pass on the wrong message to your reader by using bad grammar and misspellings. A simple blunder could change the meaning of a whole paragraph, if not the whole article.

If you’re still finding it hard to wrap your head around how bad grammar or misspellings can mislead your prospect, just consider the classic Mr. Bones, “toilet vs. to let”, situation. Imagine Bones your prospect.

4. Affect search rankings

Search engines always try to offer searchers the best results for their queries. And this includes displaying the well-written content above others in its space. Now imagine what happens to a badly written article.

While Google hasn’t expressly confirmed that it considers spelling and grammatical errors in ranking sites, other search engines like Bing have confirmed that blunders affect their content ranking. They believe if humans will find it hard to understand your content, search robots too will have a hard time with it.

In other words, you want to avoid spelling and grammatical errors on your website and in your content as much as possible.

5. Distract readers

Trust me, you don’t want readers of your messages focusing on your spelling and grammatical blunders instead of the core of those messages. That’s what bad grammar does: dilutes your message and makes the reader lose interest as the flow of your message is constantly being disturbed by your poor writing. Your content is ultimately trashed.

I have had a headache understanding the language in the User Manual of one otherwise great electrical gadget. The gadget lost its appeal to me because of the shoddiness in that guide booklet. Bad grammar generally suggests sloppiness in business practices, and this will most likely put off whoever wants to do business with you. To avoid this, always ensure your business materials look professional and are without blunders. Invest in professional editors and proofreaders if you have to. You only have one chance to make a good first impression, so make yours count. This is where I come in. At a nominal fee, I can edit and proofread your product manuals, brochures, circulars, emails and so on.

Contact me:

Caleb Mutsumba
Business Consultant
Mobile / WhatsApp: +263 712 620287. +263 772 466540
Skype: caleb.mutsumba
Blog: –
Twitter:- @Caleb_Mutsumba

Professional Examinations and Past Examination Papers

Past exam papers were a gist of the course when I was studying for my professional examinations. The papers and corresponding examiners’ comments were bound into booklets, which were quite popular. The professional body must have been making roaring business out of them. Besides the possibility of “spotting” the likely examination questions, the papers helped us discern the mind of the examiner, as it were. Furthermore, some of the examiners’ comments made exhilarating reading.

Sign that reads “Exam Room” from a doctors office.

Talking about excitement, here is one such snippet. The question was: “You are the Secretary of a public company. You have been informed that the company is going to go into voluntary liquidation. What steps do you take?” (20 marks). According to the examiner, one candidate submitted the following answer: “I update my CV and start looking for another job”. I would have loved to get 20 marks out of this cute answer!

Still in this fun mood, I wish to thank those college and professional students in Forensic Accounting and related disciplines who have approached me online (and offline) with requests for examination preparations. Besides earning me a little income, the questions have had the effect of keeping me sharp and up-to-date on my professional career. Consequently, any prospective examination candidate in the following areas of my expertise can contact me for advice and assistance:
 Forensic Accounting
 Forensic Audit
 Internal Audit
 Financial and Management Accounting
 Business and Transaction Advisory Services
 Project and General Management
 Company Secretarial/Administration Services
 Due diligence Investigation
 Fraud Investigation, Detection and Prevention programmes

My name is Caleb Mutsumba. You can reach me on:
 Whatsapp: +263712620287 (business) or +263772466540 (personal)
 Email: (business) or (personal).
 Website:

Here is wishing all the best in your exams and please do stay safe, even after COVID-19.